Right To Play

Services

Strategic Content Creation
Graphic Design

About Right To Play

Right To Play hardly needs an introduction. They have been actively advocating for children’s rights for 20 years and in that short timeframe have emerged as one of the most energetic and effective non-profit organizations anywhere.

2020 was a catastrophic year for children all around the world. COVID-19 was particularly devastating in developing and underserved countries where restricted access to basics such as clean water is commonplace—much less access to medication and clear information about what was happenning. Right to Play was extremely active, with several new initiates to promote physical and mental health and to increase education.

The Project

Our challenge was to produce a year-in-review report that spoke to the sobering events while still maintaining an optimistic and child-centric orientation. We worked with a monotone/colour mix that kept the focus on the kids. We also worked in collaboration with Right To Play’s internal design team to link the report to their 2021 fund-raising campaign.

This report was unique in that we were asked to prepare a modular template that could also be adopted by regional offices around the world. Each version of the report was adapted to include local financials and activities. We produced a dynamic framework that could accommodate multiple languages and variation in content volume.